From Moms To Design Moguls - The powerhouse team behind Widell Boschetti

They met at a park with their kids and walked away with that rare feeling that something big was about to happen. Barrett Widell and Christina Boschetti join us to share how that friendship became Widell Boschetti, a luxury interior design firm that grew fast, learned in public, and still refuses to chase trends just to make things easier.

We get into the real mechanics behind high-end residential design: pivoting from kids events and nurseries into full-home interiors, building a team that can handle volume, and creating a client process that protects the vision. We talk custom furniture and product development too, including their made-to-order sofa collection, wallpaper collaboration, and a high-end lighting collection inspired by Truman Capote’s swans. If you care about craftsmanship, brand voice, and timeless interiors, there are practical lessons here for designers, architects, and design lovers.

We also go straight at the toughest part of the job: expectations. In an Amazon-speed world, luxury lead times and handmade work can clash with what clients think is “normal,” so we share how we set boundaries, use photoreal 3D renderings to reduce confusion, and communicate with confidence when a change makes the design weaker. And yes, we talk Casa Alpaca, because running a design studio while caring for a full farm is exactly as wild as it sounds.

If you enjoyed this conversation, subscribe, share it with a designer friend, and leave us a review with your biggest takeaway.

Transcript

Welcome To iDesign Lab

Voice Over 0:00

This is iDesign Lab, a podcast where creativity and curiosity meet style and design. Curator of interiors, furnishings, and lifestyles. Hosted by Tiffany Woolley, an interior designer and a style enthusiast, along with her serial entrepreneur husband Scott. iDesign Lab is your ultimate design podcast, where we explore the rich and vibrant world of design and its constant evolution in style and trends.

Meeting The Duo Behind The Firm

TIffany Woolley 0:45

This is the no come on it. Like we started course. It's so funny because I have to say, like, I feel like I know you. I follow you from online, and I just find your brand so, you know, so inspiring in so many ways as a designer. Not only your friendship that you've brought to the table and this beautiful business that you've created. And I'd love for you to introduce yourself to our audience.

SPEAKER_01 1:12

Well, thank you so much. We're so excited to be on the podcast today and talk about all the amazing things. Um, I am Barrett Wydell, I'm Christina Beschetti, and we are Wydell and Vichete.

Scott Woolley 1:24

And you guys are you're out of Pennsylvania, correct?

SPEAKER_01 1:27

We're actually out of New Jersey now. New Jersey. Yeah, we started in Philadelphia. Um, but during COVID, we took the move and we are now in South Jersey.

Scott Woolley 1:37

So, how did the two of you get together? How did the how did the company start?

TIffany Woolley 1:41

When you like realized this passion could be something so successful.

SPEAKER_01 1:46

Yeah, so our road to success is not very um uh your ordinary, I would say. It's definitely an authentic one, and it's you know very true to our hearts of just who Christina and I are as people. But basically, to make a long story short, we met in the park with our two children. We were moms that didn't have any help at the time. Um, Christina was not working at the time. I had just retired from the ballet and had actually started what was called at this time white all designs. Um, just with a pure passion out of design and kind of just figuring out what were the next steps in my career. And I met Christina and instantly connected with her in a very passionate way, even just talking about things in life at the park with our kids. And we both kind of left that day with this weird cosmic energy of something is gonna happen between this friendship that just formed, you know, at the park. And we started talking. I started telling her about this business that I was starting. I really didn't even know what I was doing. I was like dabbling in design, I was dabbling in event design. And Christina shared a passion for both as well. And given her background in fashion, you know, she had a creativity, uh creative outlet as well as me being in the ballet. And we kind of just really spoke each other's languages and decided from that point that even though we barely knew each other, we were gonna take a leap of faith and start a business. Um, which, you know, again, we had no idea what we were doing. And we just said, you know, I have connections with people in the city, meaning Philadelphia. Why don't we, you know, approach our connections and see how we can get clients? And we started out an in uh event design for children. So we targeted kids' events and trickled. Yeah. So like first birthdays, baby showers, whatever it could be. And then with that, we also trickled in kids' interiors. So we were kind of like trying to do a like a niche market of kids' um lifestyle, basically. Um, and given that we didn't have nannies and we both were moms, it made it easy for us to like bring our kids and incorporate them into our work life because we were working, you know, with moms as our clients.

TIffany Woolley 4:13

So as that started from a kids-based event business and obviously like lifestyle, I love the way you mentioned that. When did you realize that it was gonna be so much bigger into the interior space? Because that is quite a broad jump.

SPEAKER_02 4:29

Yeah, we didn't really realize ever. It was just happening.

SPEAKER_01 4:34

It just actually happened. Yeah, we were we were at a meeting presenting our nurseries and parties that we had done. We were presenting it to a luxury rental company, and in that meeting, which mind you, both of our our oldest boys were with us.

SPEAKER_04 4:53

I love it.

SPEAKER_01 4:53

Um, and Christina's son, Hudson, was like all over the place because he's like wild. And my son was like perfectly just sitting there. Like, it was like so funny. They're pretty funny same now.

SPEAKER_02 5:03

Yeah, there's well.

SPEAKER_01 5:05

I'm not but we were at that meeting and they really were impressed by our interior design, like more than our party designs. And we kind of looked at each other. We left that meeting really excited, and we said, you know what? Like, maybe we should really focus on interior design. We were so nervous that no one would take us seriously because we don't have formal backgrounds. I mean, Christina went to college and she has a full fashion degree and and works, you know, full force in fashion. I was a professional ballet dancer. My entire life was around training and having the technique of being a ballet dancer. So the two of us having these, like, you know, her having a degree and me having basically a degree in ballet, like to think of not having that in interior design was very daunting and worrisome that no one would take us seriously. But at the same time, her and I are such risk takers that we just decided basically a year into doing this business, that we were just gonna go full force into interior design and leave parties behind. Um, and it honestly happened so fast. Our company

From Kids Parties To Interiors

SPEAKER_01 6:10

grew so fast that there wasn't even a moment to think of, you know, what are we doing and how are we doing it? It was just like we just kept, we just kept riding this very fast train.

Scott Woolley 6:22

So, how did your first how did your first project, your house, first house come about, your first interior job?

SPEAKER_01 6:28

Yeah, so from a friend shop. Yeah, no, it was a nursery. And no, it was a nursery and it was by a friend. So all of our projects in the beginning were like friends and then word of mouth from those friends. So our we didn't even have a website for the first five years. It was just all word of mouth.

TIffany Woolley 6:44

Wild to me. Yeah. So you really took on an entrepreneurial spirit, which sounds like in my mind, sometimes what you don't know is better because you're not overthinking everything, and that's where the authenticity comes in.

SPEAKER_01 6:58

And I do have to say, like, I don't, you know, I think you're born that way.

TIffany Woolley 7:03

Oh, couldn't agree more.

SPEAKER_01 7:04

Couldn't agree more. Like we value um degrees beyond. Like, we don't hire anyone at the firm that isn't, you know, trained fully trained. However, I think to run a business is a different brain mindset. And you don't, you don't need to necessarily have that degree to be that business owner. Like my father is an extremely successful, now retired man, did not have a degree, but he was running, you know, uh Fortune 500 companies. Like you really need to have a certain mindset to be an entrepreneur or to be a business owner. So, you know, like when people are like talking about our form formality and whether we have degrees or not, it it our business speaks for itself.

TIffany Woolley 7:49

Definitely. I actually remember you talking about it recently on Instagram, and I so related to that because I have an art history degree, and I knew from the time I was a teenager that this was gonna be what I did for my career and in my life. And it's and I feel like it is something that you can't always teach. It's such an inherent gift, and you have to like know that you were blessed with this gift to share with you know the world. And I just think it's so amazing that the two of you were able to connect and fill those spaces together and really create something, like you said, super fast. So, what do you think now, like looking back, what was it that put you in the fast lane? Was it the style? Was it your operation, the personality?

SPEAKER_01 8:40

It's definitely not operations. I was gonna say you're definitely with not our operations, and I give, you know. Full credit to all these uh clients who hired us, paying you know, top dollar when we had no idea what we were doing. How'd you even know what to charge? We didn't. We actually to offer, well, in the beginning, I think what I was charging like $35 an hour or something like that. But you know, I think honestly, what our our biggest thing that Christina and I, and we're still there in the same mindset, is that like nothing is ever too big or too small for us. And if we want it, like we make it work.

TIffany Woolley 9:16

Yeah.

SPEAKER_01 9:16

Um, and so Kerr and I, we were getting these really large projects at that time, large. Like now, you know, it doesn't really fit in our scope, but at that time it was really large for sure. And we just took on everything on. Like we just figured it on. I think the first year we had what, 75 projects? Yeah.

Scott Woolley 9:34

What? How how how far back when did you start doing the interior design? What year?

SPEAKER_01 9:39

Ten years ago.

Scott Woolley 9:40

Ten years.

SPEAKER_01 9:41

Yeah.

Scott Woolley 9:41

With two year old.

SPEAKER_01 9:43

Sorry, 11, 11 years. Time's lies.

Scott Woolley 9:45

So in in in less than 10 years, the two of you have become rock stars in the interior design world. Because the two of you really are. I mean, I don't know if you realize that. Your work is absolutely amazing. I know Tiffany and the staff here, they're always like looking at your Instagram, your videos, you know, the work that you're doing. I mean, for anyone listening to this podcast, should really go see your website and see the things that you that both are doing because it's absolutely incredible.

SPEAKER_01 10:15

Well, and there's so nice. Yeah, just so you know, we have a new website coming.

Turning Style Into Product Lines

Scott Woolley 10:20

And you've got a great website. And you've got a website.

SPEAKER_01 10:22

We've got a new one coming that's even better, more complicated, luxurious.

Scott Woolley 10:26

Yeah, we're in the process of doing that. Ours, ours has been 10 years, it hasn't been touched, and it's being everything's being revamped. But you also on your website, you have a sofa line.

SPEAKER_01 10:37

Yeah, we have a few collections and lines. We've got our sofa collection, Derrier. We have a lighting collection, Odette, coming out. We have a wallpaper collection and collaboration called Flight. And uh we're currently going to be working on a tile collection as well.

TIffany Woolley 10:51

So, what how did those things come about? Does that come about like where you actually have the design process in your mind or the aesthetics and you bring it to brands that you love and appreciate, or are they coming to you?

SPEAKER_01 11:03

Or both under us.

SPEAKER_02 11:05

Yeah, so the sofa collection was the no-brainer because pretty much every single project, your customer designer, you design all the soft goods, regardless. So we were like, why don't we just sell this to people that are higher us or other designs that want to use our collection? Because, you know, our sofas are really, really beautiful, not only beautiful, but they're super comfortable. And most of them are just bulletproof of the fabrics that we use. So we feel so confident in these sofas that we we wanted to offer it to like the masses.

SPEAKER_01 11:37

And with the lighting collection, this is kind of like an interesting way that it came about, but we were approached by a very, very large manufacturing company about doing a line with them. And we sat in a room with our entire team for a couple days and just dove into designing 25 different pieces that we hand-sketched. Everything was really inspired by the women of the swans from um Truman Capote, the such a great backstory, too. I mean, like they're the most classy, sophisticated, fashion-forward women that at that time in the world, you know, even when they went to the grocery store, had full gloves, the jewelry, everything was so pristine and perfect, and there were true icons. So the pieces that we created were really inspired by those women and the way that they were timeless. Like you, they should like their type, even to this day.

TIffany Woolley 12:36

We still appreciate all of what they brought to the table.

SPEAKER_01 12:39

The elegant piece was about that. And so we went to present this to this manufacturing company. And I think it was almost a little too too out of their realm of price point that unfortunately at that time they passed on us and did move forward with somebody else. But in hindsight, it ended up being the best thing because instead of having to dumb down our designs to hit a price point that wasn't really what we had envisioned. We actually did the due diligence on our own to reach out to different manufacturers and find someone who can actually manufacture under our own label. So now we're coming out with these three pieces that are exactly what we wanted. They are, you know, the utmost of hand uh craftsmanship. They're produced in the United States. They're coming, it's gonna be coming out this summer. We're starting with three pieces from the collection, extremely high price points. This is not for your average Joe by any means. Um, and again, it's under our name. So it is under White Ellen Bachete. It's not being made by somebody and then White Ellen Bachete, it is our own collection. And we will be hopefully presenting it to some beautiful furniture galleries, not showrooms, but actual galleries, to um, you know, display and help sell the pieces.

Scott Woolley 14:02

So are all those pieces and like the the sofas, are they all uh orders custom?

SPEAKER_01 14:08

Yeah, made to order.

Scott Woolley 14:09

So you don't stock, you know, you're not making it and stocking it then.

SPEAKER_01 14:13

Not now. Uh again, because each piece is so customizable and to you know the specifics of the client or to the trade, um, they're made to order. And um, we've had some really good uh purchases. Like we've had a bunch of our sofas purchased, and our wallpaper collection is doing amazing. I mean, we get orders constantly with that, which is really exciting.

Scott Woolley 14:35

So is that on your just we haven't I haven't seen it on your website? I saw the sofas.

SPEAKER_01 14:40

So the wallpaper collection's not on the website yet, but it will be. It's been so far on our um the manufacturer who we collaborated with. She has it on her website. And then our lighting collection is just not finished yet, so we haven't been able to put it up, but everything will be

Team Structure And True Partnership

SPEAKER_01 14:55

soon on the website so that it will be even more visible.

TIffany Woolley 14:59

So, what does your team look like today to make it? You're in the bat. Your assembly line, right?

SPEAKER_01 15:10

Yeah, it's a it's an it's mixed. It's a great mix. Yes. We have our main guy who's a project manager.

SPEAKER_02 15:16

He's our he's pretty much Barrett and I's boss.

TIffany Woolley 15:20

I love it.

SPEAKER_02 15:21

I mean, he's the one that does all the like the contractor facing, tons of the client facing. He manages the timelines. I mean, he does and manages our team. Um, we have a project coordinator who does all of the pricing and the invoicing and the administrative work and customer service.

SPEAKER_01 15:42

Um, and then we have designers glore. Yeah, we have two junior designers, we have two design assistants, and we have uh three interns right now.

TIffany Woolley 15:51

So it sounds like a well-oiled machine. How do you two, you know, create your lanes in the business?

SPEAKER_01 16:00

Yeah, so it's uh again, very authentic in our own story and how we do this. Like, I feel like a lot of people always ask, like, oh, you know, how do you and Christina divide and conquer? And and what's your role and what's her role? Um, we're both our creative, so we're both have our own clients that we're working with and creating their projects as the creative directors, and then we delegate to the team. Um, and it's kind of just a an organic way where we go in and we meet the client and we kind of leave from there and know who can take on what, and it just so happens, you know, that way. Um, but we are always collectively still working together. Like, even though I might have my own client, Christina knows what's going, and vice versa. Like it's a constant conversation because every day we are together and we're talking about each project every single day. So if one of us is out of town or or sick or whatever it might be, we can jump in and help out because we know collectively what's going on every day at the office, mainly all the problems. Yeah. That's true. Um I I do, you know, I do all the what we call sales calls and and onboarding of clients. So I, you know, I'll have our first call with them, then a contract is sent, we onboard them that way. Um, Christina and I definitely both balance out those fire calls. And sometimes I look at Christina because I'm like exhausted from maybe a sales call, and I'll be like, can you actually call this person? So like we bounce off each other a lot, which is nice. And I think that's the beauty of having our type of partnership, which is more of a it's more of a marriage partnership than it is like a business partnership, if that makes sense. Uh-huh.

TIffany Woolley 17:47

Um, there's a lot together, and there's no getting out of it, just getting through it.

unknown 17:52

Right.

SPEAKER_01 17:52

And I and I think that's the the beauty of why our partnership works is because it's not thought out as a business partnership. It truly is thought out of like a love and an understanding of our friendship and wanting the same end goal. So there's compromises, but there's also a lot of respect. So it's, I think that's really important because when you talk to a lot of businesses that have like true partnerships, a lot of it comes down to, well, who's making what and whose responsibility is what? And I get that and I understand that. But at the same time, you hear of why a lot of business partnerships don't end up working out. And I think because ours stems from such a deep now friendship, there's, you know, a difference in

Client Expectations In The Amazon Era

SPEAKER_01 18:40

the end goal than it is when it comes to just a business.

Scott Woolley 18:43

Well, you can tell that the two of you really are enjoying what you're doing and having a lot of fun at the same time. We do, that's what we're doing. Which is so important.

SPEAKER_01 18:51

Life is too short to not have fun. And we're in interior design, we're not Sir Jehizing. Yeah. But I know you got to keep it in perspective. And it is I mean, I yesterday had the time to keep it in perspective with a client to basically explain to them like this is interior design. Your life will go on when it's missing one piece of furniture if it's not getting delivered on time for a party. Like, I think we'll still have the same outcome. Your party will still be amazing.

TIffany Woolley 19:20

Nobody will know it's not there.

SPEAKER_01 19:21

It's true. And I get it. I mean, trust me, we understand the importance of our job and also, you know, the our their clients and what they want and what they need. But at the same time, again, it is real life here. And people are making these pieces, and some of them are truly handmade. And unfortunately, you know, things happen, and this is the hardest part of our job is managing the details. The details, right? I mean, I wish the design was like the main portion because we like details and expectations. Right. Managing all of it. Yeah, and clients' expectations, I think, are getting worse lessly. Like with with the way our world works now, it's just really difficult.

TIffany Woolley 20:09

Well, and and when you mentioned that the way our world works now, I mean, I live, we live in Palm Beach County, so obviously, clients that we're dealing with, you're close to New York City and you know, the all that beautiful area. And do you think that's due to the high-end nature of the projects that are getting more difficult or in the expectations, or just this I want it and I want it now mentality? I feel like what Bear's trying to say, yes, that is project, but it's also like the Amazon feeling.

SPEAKER_01 20:39

Correct. I agree. It's gonna be like poof, there are also even just returns, too. Like they think just because you can return restoration hardware all the time, like it doesn't work like that in high-end design. No. And actually, the higher that you get and the higher end you get with actual manufacturers and quality, it gets worse. Right. The lead times get longer, the prices get higher, everything. And and their expectations are worse. You know, like yesterday when I was explaining to this manufacturer our clients' concerns and his request, the guy was extremely offended by this. You know, he's really upset. And I was just like, wow, like every day you just truly learn something new, which is the weird of our job. But it's also the hard part of the job because you're trying to just get you're trying to make everyone happy and you just can't.

TIffany Woolley 21:33

I know, you can't. And that is part of it. I always say we play like therapists sometimes. Like you're managing. It's funny, as we've been doing the podcast, I've been learning so much too. There is so much philosophy that goes into creating residences. I was always thinking of the aesthetic portion and obviously flow and function and making sure all that is in harmony. But there's so much with this new wellness mentality. Too that you know things need to be in alignment. And you realize sometimes you're dealing with people who are not in alignment. 100%.

SPEAKER_01 22:09

And a lot of our projects right now are like that. So it's definitely been challenging. But at the same time, I feel like it's only made making us stronger. And it's actually making us better at dealing with these kinds of you know

Travel And Timeless Design Instincts

SPEAKER_01 22:25

problems that have come about.

TIffany Woolley 22:27

So I love that. And I love that like both of your homes take on their own aesthetics and their own, you know, morphs in in like the way you guys curate. How did your style come about? I know it's constantly evolving, and I do love that you guys work on a lot of old projects, making them new. And I would say you've nailed making them timeless. I love that you didn't fall into this certain, you know, aesthetic that now like kind of pigeonholes it into a time zone or a so how did that come together? Was it your appreciation of items, of design? Where do you find your pat your inspirations?

SPEAKER_01 23:12

I mean, travel travel is definitely number one. I've personally for me after I went to Paris for the first time, I feel like I really changed like not only as a person, but like as an actual designer. Like everything became a different thought process to me. Um and I, you know, that really did fully change how I look at each project. And I think you like you love travel as well. Home travel for sure.

SPEAKER_02 23:39

Um, with in regards to our own homes, I designed my house because of the bowies of the home that was already there. If I had purchased a different type of home, I would have designed that way. Right. But because of the way my home lies, I really love, and I do love all the colors, like the greens and the blacks and all that, but it just kind of fits so well. Um, but I love like with style in general, with all the different aesthetics and clients that we have and their styles, it's just so fun to be able to like adapt to whatever their needs and wants are and what their homes actually, you know, give us as a blank campus.

SPEAKER_01 24:20

And I think too every project that we do, like I want I want to be a better designer than I did even on the project. And I do a like I love a very visual person, and I love constantly looking online, whether it's on Pinterest or on Instagram or in even magazines, but like continuing to push my own self as a designer and really thinking like about what's really next. Like, for example, there's a project I'm working on right now, and I'm trying really hard to push more of like the architectural portion of it. Yeah. Not just the wallpaper and lighting and furnishings, but like adding actual details to the wall, details to the ceiling, details to areas that like I wouldn't probably have thought about maybe even a year ago. Right. That now I'm paying a lot more attention to because I want to take it even to that next level. And I do think by looking at these designers that Christina and I idolize, they really do hone into those architectural features a lot, whether it's architects that brought it in or it's them, or it's a collaboration of both. But right now, I think that's like our next step is even going up a level in like luxury and in the design.

SPEAKER_02 25:35

Well, yeah, we have that capability to do that now that the budgets are getting larger, yeah, as well.

Scott Woolley 25:40

Right. You mentioned about travel. What areas of the world that you really love that in from a travel standpoint that you find greater inspiration?

SPEAKER_01 25:50

Well, I mean, Paris is number one for me. Always will be, and I it's just so incredible. It is. I love I love London as well. I was just personally there with my family, and I I absolutely love London and I am obsessed with Paris. There's a lot of places that I still want to go to that I haven't, but I just think that you know Paris has the most amazing showrooms, and the flea market there is untouchable. Like nothing, I think, in my mind can like actually touch that. Every time we go, which I've been several times, it just feels brand new to me, and there's just endless to see. Like it just doesn't end with inspiration.

TIffany Woolley 26:30

No, it's more like art and design there. It's it really is. It's it's another level.

SPEAKER_01 26:37

It really is, and I think that's kind of where we are too, like in our lives now. Like we go to high point market just for fun at this point, but it's not really giving us what it used to in the past, which we understand that that is for a lot of the designers.

SPEAKER_02 26:51

We do incorporate highs and lows. So if we're doing the lows, we need to be able to sit, touch, and feel for our clients that want to know how that sofa might fit for their family room. Right.

SPEAKER_01 27:02

But it's but it just really doesn't like in the past when we would go, we would get all the inspiration for high point. I think, you know, as they have an antique set. Thank you, which is great, is amazing. Yeah. But as our business has evolved and our clientele has evolved, going to Europe is really where we need to be. So pretty much I would say like anywhere in Europe is going to give us a ton of inspiration. You we want just a lone A in Milan. Um, we're gonna definitely go back. And it's a goal of mine to go to Paris at least once a year at this point now in my life. So it's not hard for us to get there either.

TIffany Woolley 27:35

You know, no, we take it for granted that it's like, you know, another time zone or this or that. But it really is worth it. It really is. So as your clientele has evolved and these projects have evolved, and it's obviously a huge part of what you do, you have stayed timeless. And I find that so inspiring, especially as we mentioned in this like Amazon world. How did you know that you weren't gonna fall down that rabbit hole of just doing this cookie cutter situation?

SPEAKER_01 28:08

Just like just who you're you and I are, and we're born with that. We also don't follow people's like lead or trends. Like you and I just do what we want to do. Yeah, you dress the way you want to dress, I dress the way I want to dress. Like we use inspiration all the time for sure.

SPEAKER_02 28:24

We use inspiration to communicate what we're looking to achieve, achieve with our design. So, like we'll take like a corner of a piece of millwork that has like a beautiful silhouette, and we'll be like, okay, we can take this corner and build this beautiful uh vanity or something like that. And it's like, even though you know it inspires us, it actually goes, it helps us get to the next level. We never really like rely on that.

SPEAKER_01 28:54

Yeah, but I even do that for like fashion too. Like I'll save pictures of things that I see, but then put my own twist on it. But I think Christina and I are just really our own individual people, and we've always been that way, even as kids. So I think that just is why we've never really fallen into like because it's it would be so easy for us to just kind of dumb the things down and do, you know, in an easier way of design. I mean, even when it came to the lighting collection, people were like, well, why don't you guys try and hit a price point that's like a you know for a target, like that everyone can shop? And I'm like, because that's not what we want to do. Yeah. I'd rather sell one piece and it be what we want than at this point right now sell, you know, a thousand pieces just

Their Client Process And Mood Boards

SPEAKER_01 29:40

because we want to make a dollar on it. Like it's just that's not what this is ever been about.

TIffany Woolley 29:44

So, what does your process look like? You onboard your clients. What is your timelines? What does like your process look like?

SPEAKER_01 29:54

Well, the process is like forever evolving because the projects are evolving as well. But right now I would say the process is the client comes on board. We do our first like what we call kickoff meeting, which means we go and meet the client. So we don't meet the client until they sign on. I do a phone call with them, I sign them on. There's no ver there's no consultation or anything like that anymore. Okay. So the client signs on. We do our kickoff meeting, which typically is Christina and I are present with our team. Our team surveys the home. Um, or if it's a a build, then we're looking at the architectural plans together. Yeah. But we're just really getting to know the client in that first meeting, understanding their likes, their wants, their needs. And then from there, one of us is going to generate a mood board for the client. So that consists of three different moods, which is what we say is typically like picking your movie. Like, do you want a comedy, a horror, or a lot? Right. So it's what is what is the one that's really speaking to you? And then we use that to evolve and develop the actual design. Um, and then that typically from mood board will go into what we call our materials presentation. Okay. That typically takes about six to eight weeks. And then once that's been uh presented and updated and yada yada, then we start going into our furnishings, which is again another six to eight weeks in uh presentation for that.

TIffany Woolley 31:21

Unless work of time French, we kind of merge the two. Right, right, right.

Photoreal Renderings And Clear Communication

TIffany Woolley 31:25

Yeah, understandably.

Scott Woolley 31:26

Do you will do you rely a lot or do you use 3D renderings?

TIffany Woolley 31:30

Yeah, life, like like life 3D. I I know it is, and I've noticed them on, you know, that you guys share on social media and stuff. And I for me in the business, it really has it's changed the game, you know, tremendously.

SPEAKER_02 31:46

We're the designers that actually admit that reset renders. Yeah. Um, yeah, but it's really easy for the client to vision space.

SPEAKER_01 31:55

I know and just makes the sale that much easier at her ass. So much easier. We used to do only a few rooms and now it's just makes sense to do the whole house when we do it. And honestly, in terms of the cost, it's so much of a cost savings because to have it done in-house would take so much time that we would be so behind, we wouldn't be able to take on all these projects. So it really has been beneficial. And it's also beneficial for us because we'll see things and then make decisions. I know. I'm excited.

Scott Woolley 32:24

So you're doing your 3D out of house, you're not not doing it in-house.

SPEAKER_01 32:28

It's like a it's more of like a four, it's almost like I think it's more of a 4D than even a 3D. It's truly like a greener.

TIffany Woolley 32:35

Photorealistic, yeah. Yeah.

SPEAKER_01 32:37

Yeah. But yeah, we do we do um outsource it now overseas. Um, but it is taken from our full plan. So like it's not fake. Like they are using the real material. Same. Um yeah, our real CAD drawings, our millwork drawings. So like it's not like it's a we put something into chat and then it comes up with it and it's fake. Yeah. Well, chat GBT changes everything.

Scott Woolley 33:01

You can't use AI for it.

TIffany Woolley 33:02

Rescue everything too much. Yeah.

SPEAKER_01 33:05

No, just for fun like invites for my kids' birthdays, but that's not it. Yeah.

TIffany Woolley 33:10

So what so with the 3D process working with somebody overseas, how does that look? Like how much communication do you do it like through WhatsApp or emails? How does that yeah?

SPEAKER_01 33:21

So they they do every, they put it, our team puts together a really mutiful package that's sent. And then there's a lot of emails back and forth.

SPEAKER_02 33:29

Because they don't speak the same language, it's kind of hard to uh dictate exactly what we're saying, but we point everything out, everything's redlined, like there's a few iterations per space because they're just not understanding, even stylistically. Sometimes I'll put like a black blanket on this muted, a neutral uh bedroom, and just throw that on there and be like, no.

TIffany Woolley 33:57

No, that can't, that's not gonna stay. Yeah, no. So when you present these to the clients along with all the materials, and obviously it's so much more helpful to paint that picture. Um, what happens? Do most people totally see the vision, or do they want to make changes?

SPEAKER_01 34:16

It's a mix of both. I mean, we've honestly no light, had some planks that haven't changed a single thing. Right. Sweet single. Amazing.

TIffany Woolley 34:23

And you're like, and then I've some that go through so many. So how do you figure that out? And then they go back to the original. They do back every time, every time. Literally.

SPEAKER_01 34:34

So, you know, I really do think it has to do with like your sales pitch, though, too. Like you really have to be confident when you sell your own vision for them to understand it. And I think that really does help. And even when they're trying to make changes, being confident in those as well as saying that you, you know, as the designer, don't really agree with the change and really keep pushing them in their original direction. Obviously, at some point though, you know, if a client is being really difficult, you kind of throw your hands up in the air because at that point it's their house and it's you know, it doesn't make any sense anymore. And we've been there before where fine, like I'm not gonna sit here and fight about it anymore. I might just not photograph this project, but we'll get a top one or parts.

SPEAKER_02 35:17

Yeah, some parts here and there. We'll photos up.

Photography And Social Media That Converts

SPEAKER_02 35:20

Yeah.

TIffany Woolley 35:20

So speaking of photography, you guys have obviously worked with some obviously amazing photographers. That was one of the first things when I started in the business that I realized how important photography was. And it's such a different approach than just click. I mean, when I first hired my first photographer, it was like, well, you get four shots, but it's like three days. You know what I mean? So, where did you guys find all that, you know, importance along the way?

SPEAKER_01 35:50

It was in the beginning, too, as we were starting to get like our website together, it was like really important that we had good photography and for Instagram. Um, and actually, the photographer that we work with now, he'll be who we've been working with for seven plus years. We were his first interior design company that he photographed. Wow. So we kind of grew up together. Yeah. Yeah. And now he works with like everybody, but he's incredible. No, he's incredible though.

Scott Woolley 36:18

Does he does he do your video as well?

SPEAKER_01 36:22

No, he doesn't do video for us. We don't do like we need to do more video. We haven't done like a ton, but mostly that's like done on our phone, um in-house here, or it's been like in collaboration with someone else, and they've hired um.

Scott Woolley 36:36

But you're you're extremely active on social media. You're got a lot of great content you're putting up there.

SPEAKER_01 36:42

Did it come up naturally? Yeah. Well, I was a performer, so for me, it's very natural to be in front of the camera, almost more so than it is even to be in front of someone's face. Um, so I don't mind it whatsoever. And I also just don't take it too seriously. So, like, I'm just gonna be who I am on the camera, and you can take care, you can leave it. Um but yeah, I think that that, you know, obviously I'm on social a lot more than Christina is, and I think because I'm just it's very comfortable for it. It feels like home.

TIffany Woolley 37:15

Well, it's so important to getting your message out there, and it's obviously working for you, which kind of you know brought me back to like your house again and your personality. I mean, you've both kind of have like, I don't, what do I say, like brands within your homes?

SPEAKER_01 37:31

True. People, it's fun, it's really fun too that they're so they're alike in the sense of the appreciation for the material selections and really pushing the boundaries. And, you know, Christina and I really curating our own spaces. Um, but they do have their own personalities, which is so fun. And it's been, you know, such a great way for us to even just push ourselves as designers. And I think that's truly helped us evolve as well. And it's really fun when clients come on and they talk about our homes and which maybe suits them more than another home and it then gets you to kind of understand them as well. Um, but we're just so we're so proud to be at a place where we can actually design a home that feels special to us, where you know, we didn't know that we would ever be able to do something like that in the past. But thankfully, because where we are in our business and we're able to invest in our personal spaces, um, it's been such a, you know, a passion and such a project. And both of our homes are not finished. I mean, I started first, so like I'm a bit more uh in the finish line than Christina is, but they're both always like still in the process. And it's been, it's just

Restraint Craftsmanship And Collecting Over Time

SPEAKER_01 38:45

been really fun to do.

TIffany Woolley 38:47

Well, and I appreciate as a viewer or somebody who's kind of taking in your content that you don't rush your space, personal spaces. I find that like I notice it, obviously, and I love like when you do add that every intention and every detail was thoughtful. And how do you show restraint? Yeah, it's hard to little dollars.

SPEAKER_02 39:10

Yeah, I was gonna say just bang a calip. We're not just filling our houses with like no offense to like four hangings, but like we're not C B2, we love C B2, but we're just kind of like waiting for to have like what you want. What we want and curated for that what that one intentional space and things are like we don't usually we fill in things, but like we want to have like full full rooms finished, yeah. So we're like so we do it that way in those ten interface.

SPEAKER_01 39:41

I mean, it took me six years to get my dining table, so but it was worth the wait. Yeah, it was, and I haven't even eaten at it yet, but I I wanted the dining table so badly, but it was way out of what I could afford with everything else. So I waited. Like I just and I had a temporary table, and like I think there's nothing at all wrong with that.

TIffany Woolley 40:02

No, and I feel like like that should be celebrated even more because I and I think that's probably why I have such a like a liking to the both of you, is that you are so intentional, and I love that you're waiting, and I love that your projects speak that because we live in an area where you know these cookie cutter style houses. I understand, and there should be something for everyone, but as a designer, it's very tough to it is a hundred percent.

SPEAKER_01 40:32

And I think too, a lot of people, again, in this world at this time, they're not valuing workmanship, no, craftsmanship, they're not valuing these pieces that should be there forever with them, and they just think everything is replaceable, which, okay, fine, it is, but I think why her and I do have such an appreciation and a love is being shown through us wanting these pieces in our house. We're not looking to replace them. Um, adding to them is one thing, but we're not looking to buy, you know, a $35,000 light fixture and then just replacing it one day. No. Like we're we're saving up years and years and years to buy that because we see that in the long run staying there when you know we leave this world.

TIffany Woolley 41:16

So but I feel like what you guys bring to the table is educating people about that. Like, let's get past this cookie cutter, you know, every pinsta, you know, Instagram, Pinterest, like quick look perfect in a day. Like really enjoy the process of the curation, the collecting, you know, the hunt.

SPEAKER_01 41:37

Yeah, and I think we're finally getting like but I do think we're finally getting to clients who want that. Where in the past we had clients that were a bit more, you know, like everything was disposable. So it's nice that we're getting to this clientele of people that truly want like curated one-of-a-kind spaces.

Scott Woolley 41:55

Do the two of you spend a lot of time on social media just looking and seeing what's out there? And like Tiffany, she's Too much. Too much.

SPEAKER_02 42:03

That's why I say she sends me all the ideas.

Scott Woolley 42:08

Tiffany's up until 12:30, one o'clock every night. Like three hours, two hours just looking at me at like 3 a.m.

SPEAKER_01 42:14

Yeah.

Scott Woolley 42:14

Yeah.

SPEAKER_02 42:14

This is guilty. We always share uh hotel rooms when we travel together. And I see all of a sudden I'll see some light, and then she'll be over here like I know. 3 a.m.

SPEAKER_01 42:25

and like I do. I love the sound. Again, like uh even before I was a designer, when I was like hard for in ballet and thought that was all I was ever gonna do in my life, I was a visual person like that. Like I would get magazines constantly and I would cut out every single picture and I would save it in a folder like of design of interior design.

TIffany Woolley 42:44

So you really were drawn to it.

SPEAKER_01 42:46

So I just like the same thing, which is so weird. Yeah, I just love looking at visuals. Yeah, beautiful things. Yeah, it makes me happy. And I I don't know,

Becoming A Full Design House

SPEAKER_01 42:55

it's just it is, yeah, it's hard to get off of it.

TIffany Woolley 42:58

So what is next for white out shadow?

SPEAKER_01 43:03

Well, I would say continuing our our lines, like you know, the lighting collection is like I said, is just gonna be right now. Yeah, it's just gonna be coming out, and I I want this to just be the beginning of that, and then us really getting into the tile collection. But you know, what's next is for us to really be a design house, not just a design firm. Okay.

Scott Woolley 43:25

What's the what's the difference? What is the difference?

SPEAKER_01 43:28

Just to not just not taking on projects, like having a full entire collection, being like a Kelly Worsler, like you know, we truly want to have. I actually saw something the other day, I don't know if you saw it online, but with Rachel Zoe, she was basically saying, like, as a stylist, like you can never truly expand and make enough money as just being a stylist. Like, you need to have a product. And so you need to be selling a product. And and I think that's really where we're next is truly uh like expanding on these products and having All these different lines that are going to be shoppable. So true.

TIffany Woolley 44:04

Actually, we've been talking about that.

Scott Woolley 44:06

Yeah, we've been looking into a number of things.

TIffany Woolley 44:08

That's exciting. And I mean, and you mentioned Kelly Worsler. I mean, she's such an icon in our industry, right? You know, the best.

SPEAKER_02 44:17

She is the best. Like and she can't do anything wrong. No, I know.

TIffany Woolley 44:20

And she's so outside the box and so unapologetic. Yeah.

SPEAKER_01 44:25

And she's a mom of boys, which we are. Yes. You know, I love that she likes loves the beach and nature, and she's just everything about her really is amazing and so inspirational. And obviously, she has like probably the most amazing team underneath her, you know, doing everything as well. Um, but just seeing how she's been able to grow that, but always speaking to her brand. Totally. I think is important. So that's something that's really important here is that our brand is very known and is everything is always under the umbrella of the brand.

Scott Woolley 45:03

Are there any other designers or you know, that you two follow or love to look and watch and admire?

SPEAKER_01 45:12

Yeah. Kelly Cahoon, if we're saying her last name correctly, we are, we are. But we love Kelly's like, she's another one that's just like next level. Unbelievable. Yeah. I mean, she's already like, yeah, she's and she doesn't even really feel like it's like her own work, which doesn't even do it.

TIffany Woolley 45:29

Yeah, she doesn't show, like, she's not as like out there.

SPEAKER_01 45:32

You have to kind of search her. Well, she she worked for Ian Strager, which is one of your you love Ian Traeger too. But Ian Traeger is, you know, again, another icon, and she works in underneath him forever. And I think her she just also pushes the envelope. Everything she does is different and out of the box. And same with Julie Hillman. Like Julie is also an incredible designer who she almost has this um I don't know if ethnic is like the right word, but ethnic and it's like this approach, like she has these like sculptural pieces that are almost like ancestry, like Hospitaline, like which is not something that like maybe everyone would gravitate towards, but the way that she puts it together is is so chic and so mind-blowing. Like she's also just uh, you know, again, in her own rights, like uh an icon. Um, but I think really like looking to these people that aren't following molds and are really designing within what their true design aesthetic is, and also the fact that they're all still very involved in their businesses and in their brand.

TIffany Woolley 46:45

Well, that's obviously translating. So they go hand in hand to not kind of lose sight and let go. I mean, you definitely have to stay present in the process.

SPEAKER_01 46:59

100%. We're still like extremely involved with every single thing.

TIffany Woolley 47:04

So do you see still taking on projects though through the years? Oh, yeah.

SPEAKER_01 47:08

Yeah, yeah, yeah. I'm just hoping that we can scale down our projects at some point. We're still in quantity.

SPEAKER_02 47:15

We're still taking on features the quality.

SPEAKER_01 47:19

We do have the quality. We have no quality, but we have a lot of overhead right now, still with our project budgets. It's still a high overhead number. Like to some people, it's probably crazy. Other people probably have way higher overheads, but

Evolving Strategy Pricing And Operations

SPEAKER_01 47:35

for us right now, we still need to take on a certain amount of projects just for the overhead. Maintain that.

TIffany Woolley 47:39

So, how do you guys maintain all of that yourselves? I mean, the business side of things. Like you are full-fledged entrepreneurs. We have a business plan every year. No, we don't. Just kidding. No, we do. You have your mission statement.

SPEAKER_01 47:54

It's about, I think it's about allowing yourself to understand where your weaknesses are and like constantly evolving your contract, constantly evolving your process, your pricing, um, the amount of projects you take on, maybe your team size. Like, I think it's really important every single year to look at where your business is because every year your business is going to be different because the the world is different. Like last year, our business was in a totally different place than it is this year. And who knows about next year? So trying to, I think, adapt to where you are at that moment is like really important. So, do you have strategy sessions?

SPEAKER_02 48:28

We do not just talk. So our strategy between us is just really in talking and brainstorming and you know, our whatever our findings are and feedback from like clients or feedback from vendors. We take everything in consider feedback from RT. We take everything in consideration, and we kind of like I mean, we're constantly talking all day. Yeah. So it's like we we have that ability to bounce things off of each other at all times. We're we also are the neighbors at all times.

Scott Woolley 48:59

Is there a lot of people?

TIffany Woolley 49:00

So you do live next door to each other? Yeah, yeah. Like it's a three-minute walk. That is fantastic.

Scott Woolley 49:07

Is there a strategy with the social media?

SPEAKER_01 49:10

So, not yes and no. There wasn't for like the longest time. Like, I would just get on there and do whatever I feel, which I still do some of that. But as our team has grown and we've been able to delegate more, our design assistant is helping with coming up like the content. We'll talk about content together, and then she'll do now scheduled posts, which we used to not do. So we do have like a strategy there. Um, and then yeah, trying to like plan the content, just because I honestly don't have the time anymore to be focusing on the social media um because we're still trying to just build so much over here.

TIffany Woolley 49:49

And do you think that was crucial to your growth, the social media?

SPEAKER_01 49:54

Yeah, I think that I think it was, and I think being authentic like I was is what did the growth. Like I people loved that part of it and knowing that it wasn't planned and that it wasn't like, okay, today we're gonna post this and this, you know, we're gonna take today to film this and put like they loved just having it.

TIffany Woolley 50:14

Spontaneity

Casa Alpaca And Farm Life Logistics

TIffany Woolley 50:15

and yeah. Oh, that's so exciting. So I on a like little personal side of things. Tell us about Casa Alpaca. Oh my god, the animals are well, how does that even fit into your juggle?

SPEAKER_01 50:31

I know it's kind of crazy. The so we purchased the house and it came with um three alpacas. The old owner had like over 30 at one point as well. Um, but when we purchased the house, he gifted us three because he he it took us two years to find out.

Scott Woolley 50:46

Wait, wait, wait, wait, wait a minute. You bought a house and it came with three alpacas?

SPEAKER_01 50:51

Yeah.

Scott Woolley 50:52

That's like someone selling the house and leaving their dog.

SPEAKER_01 50:55

I know. No, it did. He's they were tired. They were they're much older and they were, you know, weren't able to really keep up with the animals anymore. And it took us a really long time to purchase this house, and I would go over every day pretty much to like see the animals, and he could just tell how much I loved them. So he gave us three, and then we kept adding and adding and adding. And at this point, we have 31 alpacas, we have 14 goats, four donkeys, a bull, chicken, geese, ducks, uh, two dogs, like you name it. Happing turtles.

TIffany Woolley 51:29

Yeah. Was that part of the goal? Like when you say you always went to that house, like that house was obviously calling you. It was.

SPEAKER_01 51:37

It was so crazy. I like manifested this house and made it happen. And that, yeah, and my husband and I, like, like Christina and I, like just jumped into this farm life of owning a farm. And for Christmas one year, he bought me 25 alpacas. And uh, I'm like, I could have a lot of Birkin bags by this point, but the farm is really expensive.

Scott Woolley 52:01

So you you must have someone that helps you maintain it all.

SPEAKER_01 52:04

We do now, but in the beginning, the first two plus years, Chris and I did everything ourselves. However, now we have someone who lives full-time on our property. We do have a caretaker, um, but we're still very involved. Like, Chris still does all the shops for the animals. We have a vet who comes out. I know still all the hair. I yeah, I Chris still picked up. Yeah, Chris does the so like our caretaker does the day-to-day, but we are still very actively involved in the day-to-day as well.

Scott Woolley 52:31

What what does your husband do?

SPEAKER_01 52:33

He has um, he's an entrepreneur as well. He um has a party rental business and he also owns a restaurant and a bar.

Scott Woolley 52:40

Okay.

TIffany Woolley 52:40

And does Christina like the animals too?

SPEAKER_02 52:44

Well, so I took all the benefits without having to spend all the dollars at lunch backs. Oh yeah. Yeah, yeah. I love them. Like, even every time I go to her house, like it's just like so peaceful. Like, I could be in the worst mood ever, and then all of a sudden you see the animals and they're just yeah, they're adorable and so precious. And it's like they're just so unique. Um, and it's just like it's just like an amazing livelihood.

TIffany Woolley 53:06

Yeah, it really is. It really is such a funny justice.

SPEAKER_02 53:10

It's not like they're like you don't have to walk to like a barn to go see them. Like they're all we're literally you drive up and they're all right there. Yeah.

SPEAKER_01 53:18

And was it always that way, or you designed it to be that experience upon arrival and like you curated the it was partially that way, but we did expand a lot of the farm because we expanded the quantity and the type of animals that have to be separated. So we've made it a much like even with our pool, we like built it so that the animals can come up pretty much right to where you're swimming. Um, so yeah, it's a it is a full experience.

Moving Next Door Florida Projects And Favorites

SPEAKER_01 53:45

Like you don't feel like you're in New Jersey, that's for sure.

TIffany Woolley 53:47

That is a riot. So who lived next door to each other first? Like, how did you guys get to that space?

SPEAKER_01 53:54

No, I bought the house um first, and it was during COVID that this all happened. Christina was coming to visit, obviously, because we were every day. We were working working together. Yeah, but she was still in Philly with like barely any outdoor space. Obviously, I have seven acres, so she's coming over with the kids. We're having like mud bats and you know, white claw every five seconds. I hung.

SPEAKER_02 54:19

And I had just built my home for two and a half years. Oh no, and I was I only lived there for a year when I decided I needed to move.

SPEAKER_01 54:30

Wow. So I literally lived there for a year and a half. Yeah. And she just really, I think, fell in love with the space. The kids loved it, and I love to play a real estate agent. So I started showing her some homes, and the one that really fit the bill was literally right next door.

TIffany Woolley 54:47

What a blessing. Did your kids have to change schools and all of it?

SPEAKER_01 54:52

Yeah, they all did. So our youngest ones started out fresh, like in our town, in their public district, but our older boys had to change schools because they had already been in school.

Scott Woolley 55:03

So, how far of a distance did you move from It's just 25 minutes? Okay.

unknown 55:08

Yeah.

SPEAKER_01 55:09

But it's actually the business stayed where it was. Sorry.

Scott Woolley 55:13

The business stayed where it was?

SPEAKER_01 55:15

It did for a little bit, and then we moved it here, which was a much you know smarter and safer safer space. So we were really thankful for that. But for us, this location is amazing because to get to New York, it's an hour and a half. We work a lot in Connecticut, we work a lot in Mill Philly, and so it it's easy in terms of location for us to get back and forth. And then also we work now a lot in Florida, so to get to the airport is not a big deal either. It's amazing. Well, yeah.

Scott Woolley 55:43

So how did you end up coming to Florida? Was it a client that you did work for that Yeah.

SPEAKER_01 55:48

Yeah, so we have four projects in Florida. Which areas? So we have one. Well, we had we have one in um Coconut Grove, we've got one in Boca, we have one in Ball Harbor and in Vero. How exciting.

Scott Woolley 56:03

So you're spaced out quite a bit with us.

TIffany Woolley 56:06

Yeah, I know. It's really fun. Well, this has been such a fun conversation, and I'm just so grateful to meet you guys through the screen here in real life.

Scott Woolley 56:16

We want to ask you a last couple of questions we like to ask. So you guys love to travel. Tell us hotel. Favorite hotel. What favorite hotel for design?

SPEAKER_01 56:26

Yeah, the rosewood. The well, the deon. Yeah.

TIffany Woolley 56:30

Yeah, in Paris.

SPEAKER_01 56:30

In Paris, which is the rosewood in Paris. That's our favorite hotel.

TIffany Woolley 56:34

That one.

SPEAKER_01 56:35

And the restaurant.

TIffany Woolley 56:36

Yeah, everything. Everything about it is perfection. It is. Yeah. It is.

SPEAKER_02 56:41

I kind of every question you're gonna ask Barrett's gonna say Paris. Paris.

unknown 56:45

Paris.

TIffany Woolley 56:47

We have a daughter named Paris. Because we actually got engaged in Paris 25 years ago. So I we share the passion.

Scott Woolley 56:56

It's definitely Yeah, it's our favorite city to go to.

TIffany Woolley 57:00

I love that.

Scott Woolley 57:02

We were there last year.

SPEAKER_01 57:03

I look like Paris Hilton, so that helps.

Scott Woolley 57:05

Yeah. Well, I was against it when we were thinking about it because at that time she was, you know, uh a big name and in the news and everything. And I was like, I don't want a daughter like Paris Hilton.

unknown 57:15

No.

TIffany Woolley 57:16

It's a good name. It's a cute name. And then what do you have like a signature item that you leave with your projects or any little finishing touch that becomes like your little signature?

SPEAKER_01 57:29

Well, we use remember we used to leave a we used to always use a horse, like in something, like you know, oh yeah. Um, but I would say honestly, lighting is our signature, like people always talk about our lighting choices, and that that really takes us like to another level. So I feel like that's like kind of our signature. That is your signature.

Scott Woolley 57:51

I'll tell you a little funny story. So every house that Tiffany finishes, we all we have a tequila company.

SPEAKER_01 57:56

Ooh, love that.

Scott Woolley 57:57

It's called rock and roll tequila. The the bottles are in the shape of guitars. So when she does her like we just did one a week ago, you know, the house was empty when she completely remodeled the whole house, and then in that one day, all the furniture and everything went in the house. People went to a spa for the day. They came that evening. So she uh she has me come. I make margaritas. So when she walks them around their house for the first time, they're sipping, you know, a tequila in a margarita, and she's giving them their tour of their brand new home. And then we're amazing. We leave them bottles, and it's like people just love it.

SPEAKER_01 58:33

That's amazing. That's so meaningful. Yeah, you guys. What she bothers like we're Gabby Maylon, and yeah, we should.

TIffany Woolley 58:41

Definitely, right?

SPEAKER_01 58:42

For Christmas last year, though, we did get, we give we give our clients presents every you know, holiday for meaning Christmas and Hanukkah time. Um, and we had one of a kind pieces made with the alpaca fibers. Oh, and there was other fathery pieces. Yeah, and there was a picture of each alpaca with a story of which alpaca it was. So we did do that. That was very cool.

TIffany Woolley 59:04

That's very cool. That's very special.

SPEAKER_01 59:07

Which was it was really fun. But how'd you decide who was gonna get each one?

TIffany Woolley 59:12

Yeah, so cute.

Closing Thanks And Where To Learn More

TIffany Woolley 59:15

Well, thank you, ladies, so much for joining us today on the iDesign Lab podcast. It was truly a pleasure. Yeah, thanks for having us. And we'll have to stay in touch when you're in South Florida. We'll have to meet up for lunch or something.

SPEAKER_01 59:30

No, we'd have to meet up for margarita. Margarita, even better.

TIffany Woolley 59:33

You've got it.

Scott Woolley 59:34

Well, you're in book, you're doing a house in Boca. That's five five minutes from us.

SPEAKER_01 59:38

Oh, perfect. Well, we'll be there again soon, so we'll definitely let you know. Oh, we would love that.

TIffany Woolley 59:43

We'll stay in touch. And thank you so much for listening to the iDesign Lab Podcast.

Voice Over 59:51

iDesign Labs Podcast is an SW group production in association with the five-star and TW Interiors. To learn more about iDesign Lab or TW Interiors, please visit TWInteriors.com.